Publication Date
2021
Semester
Fall
Abstract
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Malone, Kim Marks, "JRSM 7330: Social Media & Community Engag (Syllabus)" (2021). Journalism and Strategic Media Syllabi. 1660.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1660
