Publication Date
2023
Semester
Spring
Abstract
Course Description: Explores the role of social media in public relations and related fields. Through hands-on experience, develops skills and abilities for social media management including social media strategy, account management, content creation and curation, and evaluation of social media campaigns using platform & other industry-standard analytics tools.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Malone, Kim Marks, "PBRL 4450: Social Media Planning & Mgmt (Syllabus)" (2023). Journalism and Strategic Media Syllabi Archive. 2091.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/2091
Included in
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