Publication Date
2012
Semester
Fall
Abstract
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Willis, Erin, "JOUR 7050/8050: Mass Communication Theory (Syllabus)" (2012). Journalism and Strategic Media Syllabi. 216.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/216
