Publication Date
2013
Semester
Spring
Abstract
Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Spielberger, R., "JOUR 3324: Advertising Copy Writing and Layout (Syllabus)" (2013). Journalism and Strategic Media Syllabi. 234.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/234
