JOUR 3410: Public Relations Research (Syllabus)

Authors

Darrin M. Devault, The University of MemphisFollow

Publication Date

2013

Semester

Spring

Abstract

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

Recommended Citation

Devault, Darrin M., "JOUR 3410: Public Relations Research (Syllabus)" (2013). Journalism and Strategic Media Syllabi. 237.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/237