Publication Date

2013

Semester

Summer

Abstract

Course Description: Integration of advertising, direct mail, public relations, and other strategic communication tools to produce a singular message that reaches every target audience segment; emphasis on application of theories to a particular case study.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

Download

Share

COinS
 

Archival Statement

This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. This material is part of a digital archival collection and is not utilized for current University instruction, programs, or active public communication. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit a request to .