Publication Date
2014
Semester
Spring
Abstract
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 7340: Advertising Management (Syllabus)" (2014). Journalism and Strategic Media Syllabi. 392.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/392
