Publication Date
2014
Semester
Fall
Abstract
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 4326: Advertising Research (Syllabus)" (2014). Journalism and Strategic Media Syllabi. 442.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/442
