Publication Date
2011
Semester
Spring
Abstract
Course Description: Administration of advertising, news, and public relations enterprises; systems analysis exploration of classic management principles in organization, assessment of environment, planning and strategy, budgeting, staffing, decision-making, and other functions in advertising, news, and public relations.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Kelley, Lurene, "JOUR 7100: Mass Communication Administration Methods (Syllabus)" (2011). Journalism and Strategic Media Syllabi. 46.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/46
