Publication Date
2014
Semester
Fall
Abstract
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Furrow, Ashley D., "JOUR 7050: Mass Communication Theory (Syllabus)" (2014). Journalism and Strategic Media Syllabi. 461.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/461
