Publication Date

2011

Semester

Spring

Abstract

Course Description: Students who successfully complete this course will be able to: • Conceptualize and apply appropriate models of the organization and of public relations. • Analyze the administrative needs of public relations departments and consultancies with an emphasis on internal relations and crisis communications. • Prescribe solutions to problems arising in the administration of these organizations.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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