Publication Date
2015
Semester
Spring
Abstract
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 7050/8050: Mass Communication Theories (Syllabus)" (2015). Journalism and Strategic Media Syllabi. 513.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/513
