JOUR 7420: Strategic Public Relations Writing (Syllabus)

Authors

Erin Willis, The University of MemphisFollow

Publication Date

2015

Semester

Spring

Abstract

Course Description: Examination of strategies and forms of public relations communication, including traditional publicity, owned media, shared media, paid media and promoted media.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

Recommended Citation

Willis, Erin, "JOUR 7420: Strategic Public Relations Writing (Syllabus)" (2015). Journalism and Strategic Media Syllabi. 518.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/518