"JOUR 7050: Mass Communication Theory (Syllabus)" by Melissa Janoske
 

Publication Date

2015

Semester

Fall

Abstract

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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