Publication Date
2011
Semester
Fall
Abstract
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Townsend, Deborah, "JOUR 3410: Public Relations Research (Syllabus)" (2011). Journalism and Strategic Media Syllabi. 66.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/66
