Publication Date
2016
Semester
Summer
Abstract
Course Description: Understanding the variety of audiences and publics faced in strategic communication, including how to segment them properly, the importance of understanding a variety of audience characteristics, and how to use research to reach and comprehend the impact those audiences can have on strategic communication work.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 7414: Audience Analysis and Segmentation (Syllabus)" (2016). Journalism and Strategic Media Syllabi. 683.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/683
