Publication Date
2016
Semester
Fall
Abstract
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Madden, Stephanie, "JOUR 4410: Public Relations Research (Syllabus)" (2016). Journalism and Strategic Media Syllabi. 722.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/722
