Publication Date

2017

Semester

Spring

Abstract

Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also be discussed. Students will become HootSuite and Google AdWords certified.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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