Publication Date
2017
Semester
Summer
Abstract
Course Description: A discussion of the place of public relations and advertising in organizational management decision making, the need for long-term strategic thinking, and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 7418: Integrated Strategic Management (Syllabus)" (2017). Journalism and Strategic Media Syllabi. 838.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/838
