Publication Date

2017

Semester

Fall

Abstract

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms, including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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