Publication Date
2017
Semester
Fall
Abstract
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Cliff, Tori M., "PBRL 4410: Public Relations Research (Syllabus)" (2017). Journalism and Strategic Media Syllabi. 916.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/916
