Publication Date
2017
Semester
Fall
Abstract
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Cawein, Elizabeth, "PBRL 4431: Music Promotion and Public Relations (Syllabus)" (2017). Journalism and Strategic Media Syllabi. 917.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/917
