Columbian Mutual Tower, Memphis, 1931


View across Court Square to the Columbian Mutual Tower at 60 North Main Street, Memphis, Tennessee, in October 1931. Lloyd T. Binford, president of the Columbia Mutual Insurance Company, solicited architect Isaac Albert Baum of St. Louis to replicate the Woolworth Building in New York, but on a smaller scale. As a result, the Columbian Mutual Tower was one of the first steel frame skyscrapers to be built in Memphis and the tallest building in West Tennessee when it was completed in 1924. The building was renamed the Lincoln American Tower after the insurance company changed its name.