Electronic Theses and Dissertations

Identifier

6684

Date

2021

Document Type

Thesis

Degree Name

Master of Arts

Major

Art History

Concentration

Museum Practices

Committee Member

Lucienne Auz

Committee Member

Patricia Podzorski

Committee Member

Leslie Luebbers

Abstract

As museums transform into institutions that are audience-focused, they also face a public that has modernized, both technologically and socially. To better engage these audiences and meet their demands, museums have begun to tap the omnipresent cellphone as a tool. This study investigates how cellphones can aid small to medium-sized museums to engage a broader and more active visitor population as well as a variety of underrepresented audience groups. The resulting data will be able to demonstrate for museums that cellphone-based programs are attainable for any size museum with a variety of staff. A review of the literature based on the paradigm shift in the museum world through the presence of digital and mobile technologies was conducted, answering the five research questions that structure this study. I conclude that the cellphone’s established place in contemporary society allows it to aid museums in attracting a diverse, new audience.

Comments

Data is provided by the student.

Library Comment

Dissertation or thesis originally submitted to the local University of Memphis Electronic Theses & dissertation (ETD) Repository.

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