"PBRL 4301: Event Planning for PR (Syllabus)" by Kim Marks Malone
 

Publication Date

2021

Semester

Spring

Abstract

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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