Publication Date

2021

Semester

Spring

Abstract

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

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