Publication Date
2021
Semester
Summer
Abstract
Course Description: A discussion of the place of public relations and advertising in organizational management decision-making, the need for long-term strategic thinking and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Marks Malone, Kim, "JRSM 7418: Integrated Strategic Mgmt (Syllabus)" (2021). Journalism and Strategic Media Syllabi Archive. 1569.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/1569
Included in
Archival Statement
This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. This material is part of a digital archival collection and is not utilized for current University instruction, programs, or active public communication. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit a request to .
