JOUR 4328: Strategic Advertising Campaigns (Syllabus)

Authors

Sandra H. Utt, The University of MemphisFollow

Publication Date

2016

Semester

Spring

Abstract

Course Description: Development of creative strategy and its execution to include layouts, audio tapes, slide shows, storyboards and sales promotion application.

Keywords

syllabus, syllabi, journalism, communication, media, strategic media

Recommended Citation

Utt, Sandra H., "JOUR 4328: Strategic Advertising Campaigns (Syllabus)" (2016). Journalism and Strategic Media Syllabi. 635.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/635