Publication Date
2016
Semester
Fall
Abstract
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Keywords
syllabus, syllabi, journalism, communication, media, strategic media
Recommended Citation
Utt, Sandra H., "JOUR 4327: Media Planning (Syllabus)" (2016). Journalism and Strategic Media Syllabi Archive. 721.
https://digitalcommons.memphis.edu/journalism-strategic-media-syllabi/721
Included in
Archival Statement
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