Creators

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Source Collection

Alan Karchmer collection, Special Collections Department, University of Memphis Libraries

Identifier

22_16.C

Description

Berrettas Famous Bar-B-Q, Park and Highland, Memphis, Tennessee. Built in 1933, sign in 1952. Photographer: Alan Karchmer. © Alan Karchmer.

The automobile society which has developed inspired a new kind of architecture, as none before had been designed to respond to high-speed movement and sprawling highway settings. Thematic or Popular Culture architecture is sign-symbol-oriented. The building becomes its own sign. While it will not necessarily be unattractive, uncontrolled prolific development or these forms results in confusion where clarity was the intent. These structures are no less an expression of the cultural standards of their time than any relic of antiquity.

Date Created

2021

Date

undated

Keywords

Architecture--Tennessee--Memphis.

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