Streaming for the Win: The Future of Live Sports Entertainment in Direct-to-Consumer Streaming

Authors

Cody T. Havard, The University of MemphisFollow
Timothy D. Ryan, University of MemphisFollow

Streaming Media

Abstract

This topical essay discusses the growing presence of live sports entertainment on direct-to-consumer streaming services, and how future research could benefit consumers and companies. A brief overview of Amazon Prime streaming NFL Thursday Night Football games is introduced, along with a background of live sports and streaming services. A call to action for future research is provided with potential areas in which investigators can focus.

Recommended Citation

Havard, Cody T. and Ryan, Timothy D. (2022) "Streaming for the Win: The Future of Live Sports Entertainment in Direct-to-Consumer Streaming," Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 2, Article 5.
Available at: https://digitalcommons.memphis.edu/finsheem/vol2/iss1/5