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“What is our brand?” Examining the Indiana State University athletics rebrand
Matt Blaszka, Patrick T. Walsh, and Craig Morehead

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Using Sports to “Build It Up” or “Wash It down”: How Sportswashing Give Sports a Bad Name.
Steve Chen and Karen Doran

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The Perception of Hooliganism and Its Impact among NAIA Collegiate Soccer Players
Eric Street, Fred Cromartie, Steve S. Chen, and Brandon Spradley

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Disney, Netflix, and Amazon Oh My! An Analysis of Streaming Brand Competition and the Impact on the Future of Consumer Entertainment
Cody T. Havard

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Coaching One's Own Child: An Ethnographic Study of Parent-Coach Experiences in Youth Sport
Dr. Sandra Alspach and Dr. Jon Coles

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Participation Motivation of Diverse Pickleball Participants: With a Marketing Implication
Mark Lifang Zhang, Steve S. Chen, Scott Thorton, and Eric Street

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The Likelihood of Sport Fans Selecting a Team to Follow Based on Uniform Color
Frederick G. Grieve, Daniel L. Wann, Logan M. Grieve, and Jordan M. Pearsall

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To Book or Not to Book: A Case Analysis of the MyDisney Experience Mobile Application and the Future of Consumer Engagement
Cody T. Havard

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An Exploration of the Correlation between Students’ Political Orientation and Sport Fandom
Rick Grieve and Jairus Davenport

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Perceptions of Sport Fandom as a Means of Meeting Psychological Needs
Daniel L. Wann PhD