Where the Sidewalk Ends: A Call to Action for Investigating the Impact of the COVID-19 Pandemic on Fans and Consumers

Authors

Cody T. Havard, The University of Memphis

Streaming Media

Abstract

The current topical essay addresses the need for future researchers to investigate the impact of the COVID-19 Pandemic on consumers, fans, and supporters, and how organizations adapted to the health crisis. Specifically, background and ideas for research regarding the impact of COVID-19 are presented for the areas of sport, entertainment, hospitality, and event management.

Recommended Citation

Havard, Cody T. (2021) "Where the Sidewalk Ends: A Call to Action for Investigating the Impact of the COVID-19 Pandemic on Fans and Consumers," Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 1, Article 4.
Available at: https://digitalcommons.memphis.edu/finsheem/vol1/iss1/4