The current topical essay addresses the need for future researchers to investigate the impact of the COVID-19 Pandemic on consumers, fans, and supporters, and how organizations adapted to the health crisis. Specifically, background and ideas for research regarding the impact of COVID-19 are presented for the areas of sport, entertainment, hospitality, and event management.
Havard, Cody T.
"Where the Sidewalk Ends: A Call to Action for Investigating the Impact of the COVID-19 Pandemic on Fans and Consumers,"
Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 1, Article 4.
Available at: https://digitalcommons.memphis.edu/finsheem/vol1/iss1/4