The current analysis paper discusses the impact of brands such as Disney, Netflix, Amazon, and others on the growing streaming service space. In particular, comparisons and differences are identified between various streaming brands, addressing how consumers and the brands are influenced by the relevant competition and rivalries. Additionally, the passage also discusses how the streaming competition among content providers may impact the future of consumer entertainment. Finally, additional work and analysis regarding streaming and its impact on consumer behavior is requested.
Havard, Cody T.
"Disney, Netflix, and Amazon Oh My! An Analysis of Streaming Brand Competition and the Impact on the Future of Consumer Entertainment,"
Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 1, Article 7.
Available at: https://digitalcommons.memphis.edu/finsheem/vol1/iss1/7