This topical essay discusses the growing presence of live sports entertainment on direct-to-consumer streaming services, and how future research could benefit consumers and companies. A brief overview of Amazon Prime streaming NFL Thursday Night Football games is introduced, along with a background of live sports and streaming services. A call to action for future research is provided with potential areas in which investigators can focus.
Havard, Cody T. and Ryan, Timothy D.
"Streaming for the Win: The Future of Live Sports Entertainment in Direct-to-Consumer Streaming,"
Findings in Sport, Hospitality, Entertainment, and Event Management: Vol. 2, Article 5.
Available at: https://digitalcommons.memphis.edu/finsheem/vol2/iss1/5