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Findings in Sport, Hospitality, Entertainment, and Event Management

Streaming Media

Abstract

Previous research (Wann et al., 2001) had investigated the willingness of sport fans to consider illegal or unethical actions to assist their team (i.e., cheating behaviors such as taking a test for a player). They found that individuals with higher levels of team identification were particularly likely to consider engaging in these acts. The current investigation extended this work by incorporating fan dysfunction into the design. Consistent with expectations, the results indicated that both persons with high levels of identification and persons with high levels of dysfunction were most likely to consider engaging in the cheating behaviors.

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