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Findings in Sport, Hospitality, Entertainment, and Event Management

Streaming Media

Abstract

The current study examined the use of sport fandom and team identification to assist in meeting four basic psychological needs: belonging, distinctiveness, structure, and meaning. The results indicated that fans view both general sport fandom and team identification as having the capability of helping them meet each of the needs, especially the need to belong. Additionally, team identification was believed to be more effective in assisting with the need for distinctiveness than was general sport fandom.

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