“What is our brand?” Examining the Indiana State University athletics rebrand
Matt Blaszka, Patrick T. Walsh, and Craig Morehead
Coaching One's Own Child: An Ethnographic Study of Parent-Coach Experiences in Youth Sport
Dr. Sandra Alspach and Dr. Jon Coles
Participation Motivation of Diverse Pickleball Participants: With a Marketing Implication
Mark Lifang Zhang, Steve S. Chen, Scott Thorton, and Eric Street
An Analysis of the Sport Fan You Don’t Want to Encounter: Willpower and Fan Dysfunction
Anna M. Minor and Daniel L. Wann